Russell Brunson and ClickFunnels recently bought Magnetic Marketing (formerly GKIC) and have relaunched the newsletter.

Here is a podcast from a discussion that Dan Kennedy had with Dave Dee many years ago.

If you were to listen to one presentation by Dan Kennedy to understand the core of his philosophy and practice, this would be it.

Highlights include:

  • Dan’s relationship with attracking money.
  • That the value of information marketing is in the systems and processes around selling the content, and not the content itself.
  • His productivity that comes from careful management of time.
  • Approach to goals and planning.
  • Tracking the numbers.

Worth listening to over and over. I did not quite grasp or appreciate the significance of this when I first saw the interview years ago.